We asked our Jason Mazzo (our resident video guru) for his top three tips for incorporating video into a marketing strategy. Here’s what he had to say:
DON’T STOP LEARNING (know your audience): Understand your target audience's preferences, interests, and behavior. Tailor your video content to resonate with them. Whether it's educational, entertaining, or emotional, align your messaging with what appeals most to your audience.
OPTIMIZE (we can help with this!): Different social media platforms have varying video requirements and algorithms. Optimize your videos for each platform to maximize reach and engagement. Consider factors like video length, aspect ratio, and content style to make your videos stand out on platforms like Instagram, Facebook, or YouTube.
DON’T START COMPARING (authenticity is your superpower for telling a compelling story): Craft narratives that evoke emotions and create a connection with your audience. Whether it's showcasing your brand's journey, highlighting customer success stories, or presenting behind-the-scenes content, a well-told story can leave a lasting impression and enhance your brand image… and because it’s YOUR story, you are the best person for the job!
We’d love to hear your thoughts!
Are you interested in incorporating video into your marketing strategy? Send us a message!
