Data doesn't lie – Tech conglomerate Cisco reports that 82% of all consumer internet traffic will be video in 2023. Whether you're creating a promotional video for your business, a tutorial video for your audience, or a personal video project, a little preparation is essential for a successful outcome. Here are three tips to set you up for video success:
Define your goals and objectives
Before you start creating, it's crucial to identify what you want to achieve with it. This will help determine the type of video you need, the message you want to convey, and the target audience. Once you have a clear understanding of your goals and objectives, you can create a storyboard, a script, and a shot list that aligns with your goals.Plan your video shoot
The next step is mapping out the shoot – everything from the right location and equipment to the team members to execute your vision. Choose a location that aligns with your video's message and mood. Consider if you need any additional equipment for lighting or audio. Ensure you have a team to handle camera operation, lighting, and audio recording. Finally, make sure you have all the necessary permits and permissions to shoot at your chosen location.Practice, practice, practice
Practice is the key to a successful video shoot. Rehearsing your talking points, movements, and camera angles will help you feel more comfortable and confident during the actual shoot. This will help you identify any issues beforehand and make necessary adjustments.
And if all this still feels overwhelming? Contact us!
As creative partners, we're with you every step of the way from prep to production... so that when it comes time to actually press record, you feel like you're having a conversation with old friends!
